It’s ELECTRIC! Electric vehicles have become popular, especially as gas prices rise here in British Columbia. People want to know all about it.
Background
Electrafest is Vancouver’s annual showcase of electric mobility and related technology. Run by the Vancouver Electric Vehicle Association, it is a full day of booths, speeches, activities, and test rides around the Yaletown area. One of the major sponsors is Emotive BC, an organization whose goal is to encourage the use of electric vehicles in BC.
In the spring of 2018, Emotive BC and VEVA approached Digital Cyclops about filming at the August Electrafest event to create two videos: one for VEVA, to promote Electrafest; and one for Emotive BC, in a vlog style giving information about the benefits of electric vehicle use. We would also be capturing photographs.
Challenges
Since we would be filming at the same location for much of the time, it made sense to simultaneously capture footage for both the promotional video and the vlog informational one. We needed one team to stay at the festival site, while another would film in locations around Yaletown. One specialty camera was going to be shared between all of the videographers who would need it for different purposes at different times. We also had a team who would be splitting up for part of the time. The challenge would be being organized enough to capture all of the necessary footage while remaining coordinated with the rest of the teams. Pre-planning and good production assistant work would be key.
The Result
After a full day of filming, we brought four cameras’ worth of footage into the edit bay to put it all together. Excellent camera work gave us a strong foundation to edit with, while upbeat music and motion graphics added punch. Enjoy VEVA’s video below. We will add the Emotive BC video as soon as it is released to the public.
