For many of us, fall brings a surge of energy. It’s a time to start projects and get things done. Perhaps it isn’t a surprise then, that fall is a season of conferences. Conferences are where like-minded people can get together, share ideas, and ride the wave of synergy to ensure those ideas turn into action.
Unfortunately, not everyone who would like to attend a conference can do so. For some, the conference might be too far to travel; others may have heard about it too late. In order to reach the maximum number of people, organizers often have a conference filmed.
Last spring, the Association for Childhood Education International held their Global Summit on Childhood here in beautiful Vancouver. They had us bring in a single camera to film portions of presentations, shoot footage of conference attendees, and interview people, to put together a short overview to share with the community.
The video both informs people of some of the issues that were discussed at the conference and invites them to delve more deeply into the topic.
Others simply want a documentation of speakers for archival purposes. Professional audio and video equipment, and a videographer to monitor it, ensures that footage will be useful.
Elections Canada chose to use their Democracy Week conference video to tease the public, to encourage them to attend a conference of their own. Filmed by two professional videographers, the dual angle allowed a more dynamic edit to be created, adding energy and excitement to the piece.
With so many ways to film a conference, it can be hard to decide which is the right choice for your event. What is the purpose of your video? Who would you like to view it? What do you want them to do once they have seen it? The answers to these questions will let you know just how to bring your conference to your community.
